Case Study: Bay Area Rapid Transit achieves 41% more web sessions and 60% higher pageviews with Stackla

Bay Area Rapid Transit (BART) Delivers UGC & Marketing Results For The #BARTableHolidays

Bay Area Rapid Transit (BART) is the Bay Area’s primary metro system, carrying over 400,000 weekday riders. To boost off-peak and weekend ridership, the BART marketing team launched the BARTable initiative to promote events and local destinations, but needed a better way to surface and leverage rider-created social content—curating posts, geo-tagging, filtering, securing rights and collecting user info—to drive awareness and engagement.

BART selected Stackla Visual UGC by Nosto to aggregate and display hashtagged content for the #BARTableHolidays campaign across a landing page and email newsletters. The campaign generated 366 user posts and produced strong lifts across channels: +41% web sessions, +61% users, +60% pageviews, +13% pages/session, +7% email CTR, plus month-over-month follower growth on Instagram (+5.5%) and Facebook (+3.5%). Stackla also sped up content curation and made the program easy to manage, prompting plans to replicate the approach for future seasonal campaigns.

Bay Area Rapid Transit

Andrea Frainier

Senior Marketing Representative