Case Study: Amazfit doubles pageviews and increases sales by 29% with Stackla

Amazfit Builds Brand Trust and Awareness With User-Generated Content

Amazfit, the fashionable smartwatch and fitness-tracker brand from Huami, faced a major challenge: despite being the world’s top wearable maker, they were relatively unknown to U.S. consumers and competing against established brands. Head of Marketing and Sales Frederik Hermann focused on building trust and awareness by putting customer stories and social proof at the center of their marketing.

Amazfit partnered with Stackla to capture, curate and showcase user-generated content across their community page, homepage widgets, email newsletters, blog and campaigns. The UGC-driven strategy increased email click-through rates by 8%, doubled blog pageviews, lifted sales by 29% and grew their online audience by 7%, helping turn customers into brand advocates and build credibility in a new market.

Amazfit

Frederik Hermann

Head of Marketing and Sales