Case Study: Newitts & Co reduces abandoned transactions and boosts e-commerce performance with Stackify Retrace

Sporting Goods E-Commerce Retailer Picks Up Its Game With Retrace

Newitts & Co., a 116‑year‑old UK sporting goods e-commerce retailer, was losing revenue and suffering abandoned transactions because its development team lacked centralized logging and clear visibility into application performance. Lead developer Matt Ross selected Stackify’s Retrace APM as an affordable alternative to costly tools to provide end-to-end monitoring and diagnostics.

Stackify’s Retrace gave the team centralized logs, SQL and request breakdowns, and shared visibility so developers could pinpoint root causes and collaborate on fixes. As a result, the team resolved issues more quickly with minimal disruption to transactions, reduced abandoned carts and guesswork in production diagnostics, and pushed proactive performance improvements that directly protected revenue.

Newitts & Co

Matt Ross

Developer/Consultant