Case Study: Capstone Event Group enhances sponsorship partner experience with Stacker

Capstone Event Group uses Stacker to enhance the experience of its sponsorship partners.

Capstone Event Group, which manages a portfolio of running events serving more than 110,000 runners annually in North America, wanted a better way to support its sponsorship partners. Before using Stacker, the team managed sponsorships in Airtable but lacked an easy way for sponsors to see their package status, access benefits, and submit required materials.

Using Stacker, Capstone Event Group built a client portal powered by Airtable data that gives partners unique accounts, real-time sponsorship status updates, and the ability to upload assets like logos and brand colors. With Stacker, the company improved the partner experience and streamlined sponsorship management, helping its team “blaze a new trail” in the industry.

Capstone Event Group

Jon Smetana

Sponsorship Manager