Case Study: Gray Media Achieves 100K+ Views and Stronger Editorial Performance with Stacker Media

Gray Media drives 100K+ views with Stacker Media

Gray Media, a major owner of local television stations and digital assets, faced the challenge of scaling its digital content to support over 120 local stations without compromising editorial integrity or adding operational strain. Their lean national team needed a trusted partner to provide reliable, data-driven stories. They turned to Stacker for its high-value content service.

Stacker acted as a strategic editorial partner, integrating its stories into Gray Media's workflow. This collaboration resulted in measurable improvements, including one story that achieved over 100,000 page views. Content from Stacker consistently outperformed internal benchmarks, driving key KPIs like page views and push alert opens while fully maintaining editorial trust.

Gray Media