Case Study: a consumer packaged good company achieves higher click-through rates with StackAdapt

Why AMP Loves StackAdapt for Native Advertising

The customer, a consumer packaged good company, worked with its digital agency, AMP Agency, to tackle the challenge of reaching specific target audiences, like health-focused Millennials, in the right physical location and at the right time. Their goal was to use high-quality, recent location-based data to drive efficient site traffic and click-through rates for their products.

StackAdapt provided a solution using its native advertising platform, which featured Custom Segment technology with a 7-day recency cap for intent-based data and radius targeting accurate to 10 meters. The results were significant, with StackAdapt delivering an average click-through rate of 0.44% across clients, including a 0.35% CTR for a newly launched hair product brand and a 0.77% CTR for a well-known wellness brand.