Case Study: White Spider Media achieves a 24% CTR lift and 40% increase in time on site with StackAdapt

White Spider Media Weaves a Winning Programmatic Strategy With StackAdapt

White Spider, a media agency representing a B2B gaming developer, needed a partner to broaden targeting, advise on data-privacy challenges, and drive qualified site actions at efficient costs. They tested StackAdapt’s programmatic platform—using native and display channels, Account-Based Marketing (ABM) lists, Browsing Audiences and StackAdapt’s CPE (Cost Per Engagement) modelling—to reach niche decision-makers unfamiliar with programmatic buying.

StackAdapt implemented a bottom-funnel, multi-channel plan with sequential retargeting, CPC/CPE bid goals, and Performance-Based Budget Allocation to optimize spend across native and display. The campaign reached 1.3 million users, lifted cross-channel CTR by 24%, and increased average time on site to 42 seconds (a 40% improvement), delivering measurable gains in engagement, reach and predictable programmatic performance.

White Spider

James Day

Head of Planning