Case Study: WestJet achieves $0.13 cost-per-completed-view and 0.98% CTR with StackAdapt

WestJet - Customer Case Study

WestJet, a Canadian airline known for fun, friendly service, wanted a high-profile April Fools’ Day awareness stunt — a faux “Canada Air” name change — and needed to place a two-minute-15-second video in premium native news placements while maximizing completed views. Media Experts’ programmatic arm Xpeto partnered with StackAdapt, using StackAdapt’s video distribution and targeting capabilities and the Native Outstream format to reach audiences in-feed where the video only plays when in view.

StackAdapt delivered the video via Native Outstream placements, producing strong engagement and efficient completions: a 0.98% CTR and a $0.13 cost per completed view for the full 2:15 video. Xpeto and WestJet reported the campaign as a huge success, attributing the results to StackAdapt’s targeting and distribution.

WestJet