Case Study: BIG Partnership drives sunblock awareness and reaches 320K users with StackAdapt weather targeting

Weather Targeting Drives Sunblock Awareness for UK Charity

BIG Partnership, working on behalf of North West Cancer Research, needed a way to make sun‑safety messaging timely and locally relevant across specific UK regions. To drive awareness about wearing sunscreen in both sunny and cloudy conditions, BIG turned to StackAdapt and its weather targeting feature to serve tailored creatives to the right audiences.

Using StackAdapt’s weather targeting and programmatic display inventory, BIG Partnership ran region‑specific campaigns (Manchester, Liverpool, Lancaster), optimized bids and device mix, and served sunny or cloudy creatives as appropriate. The StackAdapt-powered campaign reached over 320,000 unique users with 79% average viewability, delivered a 0.17% CTR and £2 CPC, and successfully increased site visits and engagement for the charity.

BIG Partnership

Bobbi Whyte

Paid Media Manager