Case Study: Viceroy boosts sales by 30% with StackAdapt

Viceroy boosts sales by 30% with StackAdapt

Viceroy, a watch and jewellery brand, needed to stand out and drive sales in Europe's competitive market. The digital marketing agency Maktagg partnered with StackAdapt to leverage its premium ad inventory and multi-channel programmatic solutions to engage high-intent audiences.

StackAdapt implemented a strategy using premium publisher placements, its in-house Creative Studio for ad design, and sequential retargeting. This solution drove a 30% increase in sales year-over-year, a 22% boost in customer retention, and over 100% return on ad spend for Viceroy.

Viceroy