Case Study: Twenty One Ton Inc. achieves 44% lower desktop CPC and 270% higher desktop CTR with StackAdapt

Twenty One Ton Grows Cannabis Investor Awareness Campaign

Twenty One Ton Inc., an agency experienced in social media lead generation, needed to raise investor awareness for a late-stage cannabis issuer after multiple social ad rejections. They partnered with StackAdapt to test native advertising outside the walled gardens, aiming to match their social CPC benchmarks (~$0.30–$0.40 mobile; ~$0.70–$0.75 desktop).

StackAdapt executed two native campaigns (awareness and clicks), refining domain inclusion lists and using StackAdapt’s 1st‑party, intent‑based Custom Segments to target people reading about cannabis investing. The campaign delivered a $0.37 mobile CPC, a 44% decrease in desktop CPC, and a 270% increase in desktop CTR, prompting Twenty One Ton to incorporate native into future strategies.

Twenty One Ton Inc.

Andrew Shaw

Founder & President