Case Study: Southwest Ontario Tourism Corporation achieves 10x CTR and high audience engagement with StackAdapt

Travel content shines across StackAdapt’s native and video channels

Southwest Ontario Tourism Corporation (SWOTC), the provincially mandated Regional Tourism Organization for Southwestern Ontario, needed to reach relevant audiences with summer travel content across native and video channels and maximize click-throughs, time on content, and completed video views. Loud+Clear engaged StackAdapt to distribute region-focused stories and leverage StackAdapt’s native and video channels and engagement tracking on its platform.

StackAdapt delivered content in contextually relevant environments to target geographies and automatically optimized toward the most engaged audiences, driving strong engagement and efficiency. Results included a 0.5% CTR (10x the industry banner average), 1,584 hours of user attention, an average time on site of 1m 13s, and a 1.52% video CTR — demonstrating StackAdapt’s impact on both native and video performance.

Southwest Ontario Tourism Corporation