Case Study: the7stars achieves 1% CTR and 120% reach with StackAdapt’s Page Context AI

the7stars Exceeds Expectations for Nintendo Release

the7stars, the UK’s largest independent award‑winning media agency, needed to build excitement and drive engagement for Nintendo’s Pikmin 4 while retaining control and insight into the environments their ads appeared. They partnered with StackAdapt, using Page Context AI and Keyword Rule Targeting alongside interactive Creative Studio formats like scratch-and-reveal to place creative assets in hyper‑relevant gaming contexts.

StackAdapt’s contextual targeting and Creative Studio execution delivered placements that reached 3.5M impressions and achieved a 1% CTR, exceeding the7stars’ reach goal (120% of target) and driving CTR performance nearly four times the original plan. The combined use of Page Context AI, Keyword Rule Targeting and interactive creatives measurably boosted engagement and unique reach for the Pikmin 4 launch.

the7stars

Isaac Atite

Activation Manager