Case Study: the7stars boosts Pikmin 4 awareness and CTR with StackAdapt

the7stars boosts Pikmin 4 CTR 4x with StackAdapt

the7stars, an award-winning media agency, faced the challenge of building awareness for the Nintendo Switch game Pikmin 4 within the highly competitive video game industry. To help the franchise stand out, the agency partnered with vendor StackAdapt to leverage its contextual advertising solutions.

StackAdapt implemented a strategy using its Page Context AI and Keyword Rule Targeting to place ads in relevant environments. The vendor's Creative Studio team developed interactive scratch-off display ads. This solution generated 3.5 million impressions and achieved a 1% click-through rate, surpassing the7stars' goal by 400%.

the7stars