Case Study: The Stable achieves +246% ROAS growth and +387% conversion lift with StackAdapt

The Stable Tests New Tactics and Expands e-Commerce Sales Overseas

The Stable, a direct-to-consumer commerce agency working on Pit Viper, needed to hit an ambitious 400% ROAS target and find new ways to break through crowded e‑commerce noise and reach audiences beyond the US. They partnered with StackAdapt to leverage attention-grabbing native and display formats, the StackAdapt Creative Studio, and the StackAdapt Universal Pixel for testing, creative customization, and measurement.

StackAdapt implemented a mix of native campaigns, Page Context AI, 3rd‑party and Custom Browsing Audiences, lookalikes, retargeting and engagement tracking, plus countdown and dynamic retargeting creatives from the Creative Studio. With StackAdapt, The Stable scaled into Canada, Europe, New Zealand and Australia and achieved +246% ROAS growth, +387% conversion rate growth, and a 110% CTR increase on countdown units, driving strong international e‑commerce revenue for Pit Viper.

The Stable

Lindsay Romanelli

Director of Digital Media