Case Study: The Egg (digital marketing agency) achieves 5x increase in conversions for higher education marketing with StackAdapt

The Egg Beats Benchmarks With Education Marketing Strategy

The Egg, a digital marketing agency serving higher education across the USA, APAC and EMEA, partnered with StackAdapt to overcome other platforms’ high minimum budgets, platform fees and slow onboarding. Using StackAdapt’s programmatic platform, The Egg sought faster setup, greater budget flexibility and more precise audience targeting to scale awareness campaigns for its higher education clients.

StackAdapt delivered rapid onboarding, no-minimum budget options, flexible deal structures, premium publisher inventory, centralized reporting and contextual/geotargeting capabilities. As a result, The Egg achieved a 5x increase in conversions versus industry benchmarks, generated 5M+ unique impressions with a 0.21% CTR and maintained an average eCPM of $9, enabling more efficient, measurable higher-education campaigns.

The Egg

Dheeraj Choithramani

Digital Director