Case Study: IFA Berlin achieves 4,000+ ticket sales and 4M impressions with StackAdapt

Tag Digital Sells 4,000+ Tickets for Tech Event With Programmatic

IFA Berlin, celebrating its 50th anniversary, needed a programmatic partner to drive full-funnel awareness and efficient ticket sales in a competitive B2B tech market. Working with Tag Digital, the event organizer engaged StackAdapt to deliver a multi-channel programmatic approach using DOOH, video, display, retargeting, pixel tracking and precision audience targeting.

StackAdapt combined Bombora intent data and its targeting tools with premium DOOH placements, video and display creative from its Creative Studio and pixel-based retargeting to move audiences down the funnel. The campaign generated over 4 million impressions, more than 4,000 ticket sales, a 0.34% display CTR and a video CPA of €20, delivering measurable awareness and efficient conversion for IFA Berlin.

IFA Berlin