Case Study: SunTrust achieves a 68% reduction in CPA and drives lead generation for onUp with StackAdapt

SunTrust Moved onUp With Lead Generation from StackAdapt

SunTrust, the financial services company behind the onUp movement that helps consumers manage major financial decisions, needed to drive sign-ups and leads for the program. Working with agency Imagination, SunTrust chose the StackAdapt platform for its intent-based targeting, retargeting capabilities and scale to focus on conversion-driven lead generation.

Imagination used StackAdapt to drive users to an onUp qualifier quiz and then to a signup form, while StackAdapt’s Customer Success team (led by Chris) optimized retargeting and campaign performance. StackAdapt’s solution delivered a 68% reduction in CPA, a 37% click-through rate and more than 6,000 hours of total user time on site, significantly improving sign-up efficiency for SunTrust.

SunTrust