Case Study: Add3Connect achieves measurable brand awareness and ad recall lift with StackAdapt CTV Brand Lift

StackAdapt Lifts Performance for This New Brand With CTV

Add3Connect, a digital advertising agency, needed to drive awareness for Nuun, an emerging CPG in the competitive health and wellness category. To prioritize top‑of‑funnel reach, they partnered with StackAdapt and used connected TV (CTV) as their primary awareness channel while leveraging StackAdapt’s in‑platform Brand Lift solution to measure ad and brand recall.

StackAdapt executed a CTV campaign across run‑of‑network inventory plus Magnite and Hulu, supported by StackAdapt Creative Studio and targeting tools like Intersection Audience, segmentation, and frequency caps. The StackAdapt Brand Lift study showed a +18.7% relative lift in ad recall and a +3.91% relative lift in brand recall, demonstrating statistically significant awareness gains and validating the brand investment while enabling Add3Connect to expand the strategy for Nuun and other brands.

Add3Connect

Adam Ansoff

Programmatic Media Supervisor