Case Study: StarTex Power achieves a 331,741-user retargeting pool with StackAdapt

StackAdapt Exceeds Retargeting Goal by Over 150%

StarTex Power, a top‑trusted Texas energy provider, needed to raise brand awareness and build a retargeting pool of 200,000 users to support messaging about community relief and environmental initiatives. Working through Internet Marketing Inc., StarTex partnered with StackAdapt and used StackAdapt’s pre-roll and outstream video formats to drive video views and website visits that could be used for future retargeting.

StackAdapt captured 331,741 users (site visitors plus 75–100% video completers), surpassing the 200,000 goal by more than 100,000 and delivering strong engagement: $0.02 CPCV, 0.76% CTR, and a 77% video completion rate on the 1‑minute creative. By leveraging StackAdapt’s premium video supply partners, StarTex Power now has a large, qualified retargeting pool for lower‑funnel campaigns.

StarTex Power