Case Study: SHIFT Communications achieves higher ad efficiency and doubled CTR with StackAdapt

Shift Communications Increases Advertising Efficiency with StackAdapt

SHIFT Communications, a top-tier PR and marketing firm with offices in Boston, New York, Austin and San Francisco, faced a gap in its digital strategy: they lacked a native advertising solution after relying mainly on Google AdWords. In 2015 SHIFT Communications partnered with StackAdapt to add programmatic native ads to their marketing toolkit.

StackAdapt provided a programmatic native advertising platform that SHIFT Communications implemented across syndication, brand awareness and direct-response lead-generation campaigns. The results included a solid volume of traffic, very low cost-per-click and a click-through rate about double that of their other display partners, with StackAdapt’s advanced targeting and segmentation improving overall campaign efficiency.

SHIFT Communications

Christopher Penn

Vice President of Marketing Technology