Case Study: SentinelOne exceeds CPA goals and drives 668% more conversions with StackAdapt

SentinelOne boosts conversions 668% with StackAdapt

SentinelOne, a cybersecurity platform, needed to reach IT decision-makers and drive conversions while minimizing wasted media spend. They partnered with the vendor StackAdapt to utilize its advanced B2B targeting solutions and Creative Studio service to accomplish this.

StackAdapt implemented a strategy using its ABM Targeting and Page Context AI to reach a niche audience. By creating engaging ad formats and optimizing bids, StackAdapt helped SentinelOne exceed its primary goal, achieving a cost per acquisition of $72.56, which was well under the $80 target. This solution also led to a 105% increase in average time on site and a 668% year-over-year growth in conversions.

SentinelOne