Case Study: SentinelOne beats CPA target and drives 668% conversion growth with StackAdapt

Securing Conversions and Exceeding CPA Goals with B2B Targeting Solutions

SentinelOne, a leading cybersecurity platform used by four of the Fortune 10, sought to increase website form-fill conversions and reach IT decision-makers while minimizing wasted media spend. To solve this B2B targeting challenge, SentinelOne partnered with StackAdapt and leveraged StackAdapt’s programmatic solutions — including Custom ABM Targeting, Page Context AI, Creative Studio, 3rd-party data integrations, and bid optimizations — to precisely target niche IT audiences across EMEA and AMER.

StackAdapt built custom ABM audiences with firmographic layers and Competitor Conquest, used Page Context AI to target users by content engagement, produced high-performing creatives via Creative Studio, and applied automated bid optimizations. The results exceeded goals: a campaign CPA of $72.56 (vs. $80 target), a 130% CTR lift from StackAdapt Creative Studio assets, a 105% increase in average time on site, and roughly 668% year-over-year growth in conversions.

SentinelOne

Ash Miah

Digital Lead, Global