Case Study: Scotts Miracle-Gro boosts eco-friendly brand perception with StackAdapt

Scotts Miracle-Gro boosts brand perception by 25.6 points with StackAdapt

Scotts Miracle-Gro, a multinational brand, faced the challenge of not being perceived as environmentally friendly. To help change this brand perception, their agency Zeno Group partnered with the vendor StackAdapt to run a programmatic advertising campaign using video and connected TV ads.

The solution implemented by StackAdapt involved A/B testing video creatives and optimizing ad spend based on performance insights. A brand lift study conducted through StackAdapt's platform revealed the campaign was highly successful, driving a 25.6-point increase in positive consumer perception and over 7.6 million impressions. This proved to the client that StackAdapt's strategy delivered a significant and measurable impact.

Scotts Miracle-Gro