Case Study: Scale Marketing achieves 22% YoY lead growth with StackAdapt CTV advertising

Scale Marketing drives 22% YoY lead growth with StackAdapt

Scale Marketing, a Chicago-based full-service agency, faced the challenge of finding new ways to drive incremental growth for a long-standing client beyond their existing linear TV and paid search strategy. Partnering with StackAdapt, they turned to connected TV (CTV) advertising to expand their reach and target high-intent audiences.

StackAdapt implemented a phased CTV strategy using precision audience targeting, premium inventory, and geotargeting. This solution allowed Scale Marketing to successfully reach 49% of the Chicago area and drive a 22% year-over-year lead growth for their client, contributing to the client's highest-lead volume month on record.

Scale Marketing