Case Study: Sanofi achieves 141% more careers page traffic with StackAdapt

Sanofi lifts careers page traffic 141% with StackAdapt

The global healthcare company Sanofi struggled to attract top talent through traditional job postings. To overcome this challenge, they partnered with their communications agency, Havas People, which utilized the StackAdapt platform to execute a new recruitment marketing strategy.

Havas People implemented a multi-channel campaign using StackAdapt's ABM targeting, Browsing Audiences, and Creative Studio services. This solution delivered highly targeted ads across multiple channels, resulting in a 141% increase in web traffic, an additional 3.4K new visitors to the careers page per month, and a 14% lift in brand awareness. StackAdapt's platform was instrumental in helping Sanofi connect with qualified candidates at scale.

Sanofi