Case Study: Randall Reilly achieves scalable 1st‑party CRM reach and multi‑channel expansion with StackAdapt

Randall Reilly Matches With StackAdapt for 1st-Party Data Uploads

Randall Reilly, a data and insights provider for agriculture, construction, and equipment markets, needed to scale highly niche 1st‑party audiences for its clients. They partnered with StackAdapt, using features like the CRM upload, Audience Lookalike Expansion and multi‑channel native advertising to overcome low reach from narrow CRM lists and to extend targeting across channels including display, video and connected TV.

StackAdapt helped Randall Reilly onboard CRM lists (powered by LiveRamp), build machine‑learning lookalikes, and retarget site visitors and ad engagers across native, display, video, CTV and audio. As a result, StackAdapt delivered the highest match rates they’d seen, enabled campaigns to scale better than other platforms, expanded their audience pool beyond initial lists, and provided measurable outcomes such as view‑through conversions and improved multi‑channel reach.

Randall Reilly

Trey Byers

Director of Digital Marketing