Case Study: Progresso drives millions of views with StackAdapt native advertising

Progresso Cooks Up Outstanding Campaign Results Through Native Advertising

Progresso, a General Mills brand known for canned soups, aimed to change consumer perception of its products by promoting a healthier, more organic image through its video mini-series “Behind the Bowl.” To reach organic-leaning audiences and get the video widely seen, Progresso partnered with TakePart and used StackAdapt’s native advertising channel to target contextually relevant Food & Drink sites.

TakePart hosted the videos while StackAdapt drove native ads across relevant publishers, focusing distribution where likely organic-minded consumers would engage. The campaign delivered millions of views and lifted viewership on Progresso’s channels, outperforming initial demographic targeting plans — results TakePart credited to StackAdapt helping them achieve their goals.

Progresso