Case Study: AKIN (marketing agency) achieves 13% CVR and $14 eCPA, boosting sign-ups and engagement with StackAdapt

Programmatic Provides Strong ROI for Financial Brand

AKIN, a marketing agency, partnered with StackAdapt to run a programmatic campaign for their client, a top brokerage firm in the APAC region. AKIN’s challenge was to expand beyond search and social channels and overcome platform policy restrictions that limited finance advertising.

StackAdapt delivered programmatic advertising using Browsing Audiences, its library of 3rd‑party audiences, and retargeting to capture competitor-conquest traffic and reengage interested users. The campaign boosted site traffic and sign-ups and produced measurable results: eCPA $14, CVR 13%, Engagement Rate 23%, and average time on site 74 seconds, leading to market-share growth and an ongoing partnership with StackAdapt.

AKIN

Arvin Tang

Managing Director