Case Study: Popeyes achieves 678% ROAS increase with StackAdapt

Popeyes boosts ROAS by 678% with StackAdapt

Popeyes, a quick-service restaurant chain specializing in Louisiana-style fried chicken, faced intense competition and struggled to reach customers after entering the UK market. They partnered with the vendor StackAdapt to boost awareness and drive in-store traffic using a strategic programmatic advertising approach.

StackAdapt implemented a solution leveraging its Browsing Audiences, Page Context AI, bid optimization, and pixel tracking to fine-tune targeting and ad placements. This AI-powered strategy resulted in 22 million impressions, 45,000 conversions, and an affordable CPC of £0.91. The campaign increased Popeyes' return on ad spend by 680% and earned a Programmatic Impact Award for the Best Use of AI.

Popeyes