Case Study: People First drives healthcare awareness and generates leads with StackAdapt

People First reaches 6.3M users and generates 367 leads with StackAdapt

People First, a marketing agency, faced the challenge of reaching a niche audience of influential policy makers and advocates online for their client Precerv. They partnered with the advertising platform StackAdapt to drive brand awareness and deliver a message about equitable healthcare to this specific demographic.

StackAdapt implemented a solution using hyper-targeting tactics like geotargeting and browsing audiences, along with custom HTML5 and native ads created in their Creative Studio. This strategy successfully reached over 6.3 million users, generated 367 leads, and built a valuable CRM list for future initiatives. The campaign's effective cost per thousand impressions (eCPM) was $2.73.

People First