Case Study: Matrixx Shopper Marketing achieves superior video completion rates and CTR with StackAdapt

Page Context AI is a Key Ingredient to Matrixx's Success

Matrixx Shopper Marketing sought to drive top-of-funnel awareness for Challenge Butter during the competitive holiday baking season and needed a multi-channel, scalable platform to lift video completion rates (VCR) and click-through rates (CTR). They partnered with StackAdapt, leveraging its contextual placements and Page Context AI alongside connected TV (CTV) and video inventory and support from the StackAdapt Creative Studio.

StackAdapt implemented a mix of CTV, online video and in-banner video, plus differentiated targeting (3rd‑party, interest/intent, inclusion lists and Page Context AI), ongoing budget/bid optimizations and site-level testing; the Creative Studio produced in-banner video units for retargeting. The campaign exceeded goals—CTV VCR 98.31%, OLV completion 85.25%, CTR 0.14% with 8,435 clicks—and surpassed benchmarks by 3% overall VCR, 1% CTV VCR and 21% CTR, demonstrating StackAdapt’s impact.