Case Study: OPR media achieves 15K+ in-store visits at €2.87 CPV with StackAdapt

OPR media Drives 15K Customers In-Store With StackAdapt

OPR media, a Paris‑based global media agency specializing in digital and out‑of‑home advertising, needed a programmatic partner to boost online awareness and drive in‑store visits for Interparfums’ Guess Parfums while proving measurement across the full funnel and lowering costs. They selected StackAdapt to deliver a full‑funnel, multichannel solution using Audience Targeting, Display, Audio, Creative Studio and Footfall Attribution for real‑time optimization and measurable results.

StackAdapt built custom Browsing Audiences, ran audio‑first sequencing (97% completion rate) with multi‑channel retargeting, localized creative, and geotargeting paired with Adsquare footfall attribution across 150 stores. The campaign drove more than 15,000 in‑store visits, achieved an in‑store CPV of €2.87 (down 14% month‑over‑month), engaged over 90% of targeted users, and delivered clear online‑to‑offline lift.

OPR media

David Lascar

Digital Media Account Director