Case Study: Ohlmann Group achieves sold-out student open house and 2x CTR with StackAdapt

Ohlmann Group Harnesses the Power of Programmatic to Sell Out Student Open House

Ohlmann Group, a creative agency focused on solving complex business problems, needed to boost student recruitment and reverse stagnant open house registration rates for a local public research university. To tackle this, Ohlmann Group turned to StackAdapt’s all-in-one multi-channel platform as a self-serve technology partner to quickly set up and optimize campaigns across channels.

Using StackAdapt, Ohlmann Group deployed multi-tactic prospecting and retargeting—audio, CTV, video completion retargeting, location-based and CRM list targeting—plus Performance-Based Budget Allocation, audio deals, and conversion optimization weighting. The campaigns sold out the open house, doubled CTR, delivered 1.9 million unique impressions and achieved an eCPA of $3.80, while producing a halo effect across the client’s other digital channels.

Ohlmann Group

Algis Aukstuolis

Director of Digital Media