Case Study: Ohlmann Group Doubles CTR and Fills Open House Registrations with StackAdapt

Ohlmann Group doubles CTR with StackAdapt

The Ohlmann Group leveraged StackAdapt's all-in-one multi-channel programmatic platform to reach prospective students and drive open house registrations for a local university. Their challenge was to effectively target their audience at every stage of the recruitment funnel.

StackAdapt implemented a solution using audio, connected TV, video, geotargeting, and retargeting. This strategy doubled the campaign's click-through rate, delivered 1.9 million unique impressions, and achieved an effective cost per acquisition of $3.80, ultimately selling out all open house registrations.

Ohlmann Group