Case Study: Octopus Energy boosts brand awareness with StackAdapt's DOOH campaign

Octopus Energy drives 3M impressions with StackAdapt DOOH

Octopus Energy, a global energy provider, partnered with StackAdapt to run a digital out-of-home (DOOH) campaign aimed at boosting its brand awareness in Spain. Their challenge was to effectively reach audiences and generate significant traffic while adhering to a strict budget.

StackAdapt implemented a multi-channel solution using DOOH, display, and native ads, placing screens in high-traffic locations and retargeting exposed audiences. This strategy delivered over 3 million impressions, achieved click-through rates as high as 3.3%, and generated more than 1,000 conversions, all while staying within budget.

Octopus Energy