Case Study: Nuun boosts brand recall with StackAdapt

Nuun boosts ad recall 18.7% with StackAdapt

Nuun, a health and wellness brand, partnered with StackAdapt to drive top-funnel awareness for their new product in a competitive CPG market. Their challenge was to promote the brand effectively by reaching health-conscious consumers with high-impact messaging, moving beyond traditional lower-funnel campaign objectives.

StackAdapt implemented a connected TV advertising solution, leveraging their own inventory alongside partners like Magnite and Hulu to target users interested in healthy food and supplements. Using their in-platform Brand Lift Study and Creative Studio services, StackAdapt helped measure and optimize the campaign, which resulted in a significant 18.7% lift in ad recall and a 3.91% lift in brand recall, validating the investment and driving value for Nuun's business goals.

Nuun