Case Study: Nutram Pet Products achieves 1.02% CTR and boosts campaign visibility with StackAdapt

Nutram Pet Products Boosts Campaign Visibility with StackAdapt

Nutram, a holistic pet wellness company, ran the 30-day Optimum Nutrition Challenge to build brand awareness and educate Canadian pet owners about higher-quality pet food. Working with agency 88 Creative, Nutram used StackAdapt and its native advertising platform to reach targeted audiences based on nutrition/wellness interests, pet-owner data, and geography.

StackAdapt delivered the campaign through interest, geolocation and retargeting tactics to serve Nutram’s branded content to the most relevant users. Over the 30-day challenge the campaign achieved a 1.02% CTR—well above the referenced 0.06% average banner CTR—boosting visibility and engagement and demonstrating StackAdapt’s effective targeting and measurement.

Nutram