Case Study: NextGen Fundraising boosts donations with StackAdapt

NextGen Fundraising drives donations with StackAdapt and a $4.02 eCPA

NextGen Fundraising, a firm working to boost donations for a veteran services non-profit, partnered with the vendor StackAdapt to meet their campaign goals. They aimed to efficiently drive awareness and increase donations using programmatic advertising.

StackAdapt implemented a solution using its Creative Studio to design dynamic display ads and employed advanced audience targeting, including third-party and browsing audiences. This strategy successfully expanded reach and evoked a sense of urgency, resulting in a strong 0.16% CTR and an effective cost per acquisition (eCPA) of just $4.02 for NextGen Fundraising.

NextGen Fundraising