Case Study: NextGen Fundraising achieves under $8 CPM and 0.16% CTR with StackAdapt

NextGen Fundraising Boosts Donations With Programmatic

NextGen Fundraising partnered with StackAdapt to run digital acquisition campaigns for a veterans services non-profit, facing the core challenge of reaching the right audiences and driving donations. To address this, they used StackAdapt’s Creative Studio (Countdown Ads) along with 3rd‑party audiences and Browsing Audiences to expand reach and improve targeting.

StackAdapt implemented visually compelling Countdown Ads and layered 3rd‑party and Browsing Audiences to broaden and contextualize targeting, delivering a native CPM of $6.29 (under $8), a 0.16% CTR, eCPC of $3.99 and eCPA of $4.02—demonstrating measurable improvements in awareness and acquisition and fueling an ongoing partnership between NextGen Fundraising and StackAdapt.

NextGen Fundraising

Robin Fostel

Chief Growth Officer, Digital Strategy & Marketing