Case Study: Jiffy Lube achieves 80% lower CPA and 78% higher conversion rate with StackAdapt

Native outperforms Interactive Display for customers looking to drive in and drive on

Jiffy Lube needed a more efficient way to drive redemptions for its $8-off oil change coupon and lower the cost per acquisition for its Ontario franchise campaign. Agency tbk Creative ran a side-by-side test in StackAdapt, using the platform’s Native ad format and intent-driven Custom Segments alongside Interactive Display to see which would best boost coupon conversions.

Using StackAdapt’s native advertising and 1st-party intent-based Custom Segments to target relevant car-maintenance audiences in Southwestern Ontario and the GTA, tbk Creative drove dramatically better performance: Native ads cut CPA by 80% versus Display and lifted conversion rates by 78%, demonstrating StackAdapt’s ability to accelerate customer acquisition for Jiffy Lube.

Jiffy Lube