Case Study: MOBSTA achieves 14.5M DOOH impressions and significant brand lift in Germany with StackAdapt

Mobsta - Customer Case Study

Mobsta, a UK-based location-focused marketing agency, teamed with StackAdapt to promote Michael Kors jewelry across Germany during the busy Christmas season. The challenge was to maximize exposure at airports, luxury malls and shopping high streets and deliver roughly 14 million impressions while staying within a fixed budget using StackAdapt’s DOOH and Brand Lift solutions.

StackAdapt negotiated with three DOOH partners, produced tailored video and static creatives (with QR codes) via its Creative Studio, and—working with AdSquare—collected nearby device IDs to run a StackAdapt Brand Lift study. The campaign delivered 14.5 million impressions, achieved a CPM 20% below average, and produced measurable brand lift of +39% in Berlin and +13% in Hamburg, with StackAdapt’s approach keeping performance on budget.

Mobsta

Mario Castrogiovanni

Group Head of Operations