Case Study: Realtime Agency achieves a 77% reduction in CPC with StackAdapt ABM Targeting

Maximizing B2B Reach Through ABM Targeting

Realtime Agency, a London- and Denver-based digital marketing firm, partnered with StackAdapt to overcome limitations from their previous DSP—limited audience insights and slow audience-list population—that were hampering ABM performance and brand awareness. They deployed StackAdapt ABM Targeting and Measurement to target specific account lists and accelerate campaign launches.

Using StackAdapt, Realtime Agency implemented precise ABM targeting, rapid audience population, and real-time reporting while optimizing for clicks. The result was a 77% reduction in cost per click compared to their prior DSP, a 0.3% average CTR, faster campaign flights, and improved ROI driven by StackAdapt’s deeper data insights and speedy audience implementation.

Realtime Agency

Mason Allen

Senior Programmatic Analyst