Case Study: Lincoln Center for the Performing Arts achieves 20% conversion rate with StackAdapt

Lincoln Center for the Performing Arts Achieves a 20% Conversion Rate with StackAdapt

Lincoln Center for the Performing Arts, represented by agency Serino Coyne, needed to drive awareness of upcoming shows and increase ticket sales in the Greater New York area. To do this, they used StackAdapt’s programmatic native and video solutions—specifically StackAdapt’s 1st‑party intent‑based Custom Segments and in‑feed native video units—to reach users interested in ballet and performing arts in a non‑disruptive, brand‑safe way.

StackAdapt targeted intent‑based audiences with in‑feed video to drive site traffic and then retargeted video viewers and homepage visitors with native ads, delivering strong performance: a 20% conversion rate across the campaign, 0.39% CTR on video ads and 0.18% CTR on native ads using Custom Audience Segments. StackAdapt’s approach produced the highest ROI and CTR outside of banner retargeting, served ads on reputable, brand‑safe sites, and provided full data and domain transparency.

Lincoln Center for the Performing Arts