Case Study: Kitchen Warehouse achieves +20% YoY Mother’s Day sales growth with StackAdapt

Kitchen Warehouse drives +20% YoY Mother’s Day sales growth with StackAdapt

Kitchen Warehouse, Australia's leading kitchenware retailer, faced the challenge of standing out during the competitive Mother’s Day period by reaching gift buyers with relevant messaging. They partnered with vendor StackAdapt and their media agency, Hatched, to implement a programmatic advertising strategy using solutions like Browsing Audiences and Contextual Targeting to drive consideration and sales.

StackAdapt's solution used a privacy-friendly, first-party data approach to deliver tailored ads to family members within a household, excluding the mum's own device to preserve the surprise. This strategy, powered by StackAdapt's Derived User Identity Graph, resulted in over 5,800 directly attributable sales, a 45% reduction in cost per acquisition, and a 20% year-over-year sales growth for Kitchen Warehouse.

Kitchen Warehouse