Case Study: Interparfums, Inc. drives 15K in-store visits with StackAdapt

Interparfums boosts in-store visits by 15K with StackAdapt

Interparfums, Inc., a world-renowned fragrance distributor for Guess Parfums, faced the challenge of increasing online brand awareness and driving more customers to its physical stores. To address this, the company partnered with vendor StackAdapt to implement a digital advertising campaign.

StackAdapt executed a full-funnel, multi-channel solution using its Display and Audio ad products, along with advanced Audience Targeting and Footfall Attribution. The campaign successfully drove over 15,000 in-store visits and reduced the cost per visit by 14% month-over-month, achieving a final CPV of just €2.87 while significantly boosting brand engagement.

Interparfums, Inc