Case Study: Hyatt Asia Pacific boosts brand consideration by 43% with StackAdapt

Hyatt Hotels Corporation boosts brand lift by 47% with StackAdapt

Hyatt Hotels Corporation, a global hospitality leader, partnered with StackAdapt to boost mid-funnel engagement and consideration for its luxury Grand Hyatt brand in key Asia Pacific markets. The challenge was to reach high-value travelers who were actively researching premium stays in South Korea, India, and Hong Kong.

StackAdapt implemented a programmatic strategy using AI-powered travel targeting, premium inventory, and bespoke creatives developed by its Creative Studio. The solution included real-time optimization and enhanced measurement via a Lift Study. This approach resulted in a 47% increase in brand lift and a 43% rise in brand consideration for Hyatt, significantly boosting website visits and booking intent.

Hyatt Hotels Corporation

Christy Chow

Manager, Digital Performance Marketing, Hyatt Hotels Corporation, Asia Pacific