Case Study: The Great Coastal Texas Barbecue Trail achieves a 135% CTR boost (0.47% CTR) with StackAdapt

How Stackadapt Delivered Smoking Results for Victoria’s Coastal Texas Barbecue Trail and Boosted Ctrs By 135%

The Great Coastal Texas Barbecue Trail, promoted by Explore Victoria, needed to build brand awareness, drive purchase intent to partner sites, and increase traffic to its CoastalTexasBarbecue.com hub while achieving a campaign CTR target of 0.20%—well above typical banner performance. The organization ran its campaign on the StackAdapt platform, leveraging native in-feed ads and StackAdapt’s contextual and behavioral targeting while managing most activity in-house.

StackAdapt provided a dedicated customer success manager and enabled audience targeting by interest, travel intent, geography, contextual relevancy, frequency caps, and a two-stage optimization (initial CTR focus, then engagement optimization). The campaign delivered a 0.47% CTR—surpassing the 0.20% goal and representing a reported 135% boost over banner benchmarks (~0.06%)—while driving stronger engagement and traffic to the barbecue trail landing page.

The Great Coastal Texas Barbecue Trail

Anthony Cordo

Director