Case Study: XMedius (customer) achieves 147% conversion volume increase while maintaining CPA with StackAdapt (solution provider)

How iProspect used native ads to scale conversion volume 147% while maintaining CPA

XMedius, a global leader in Unified Communications and Secure File Exchange solutions, needed to scale lead volume while maintaining cost per acquisition as their agency iProspect expanded beyond search. iProspect tested native advertising by partnering with StackAdapt, leveraging StackAdapt’s programmatic native platform and tools such as 1st‑party intent-based Custom Segments, Custom Audiences, and engagement (CPE) pricing.

iProspect used StackAdapt’s Custom Audiences and in‑feed native inventory, paired with CPE engagement pricing and cross‑channel retargeting, to drive qualified traffic and double native spend. The campaign increased conversion volume by 147% while keeping CPA stable; native ads achieved a 0.51% CTR and 1:31 average time on site, demonstrating StackAdapt as a top‑performing channel for XMedius.

XMedius