Case Study: Hong Kong Tourism Board achieves 80% lower CPC with StackAdapt

Hong Kong Tourism Board cuts CPC 80% with StackAdapt

The Hong Kong Tourism Board (HKTB) faced the challenge of increasing global awareness and attendance for its Hong Kong Wine & Dine Festival. To reach high-intent travelers, HKTB and its agency Dentsu partnered with vendor StackAdapt to develop an AI-powered programmatic advertising campaign.

StackAdapt implemented a strategy using its AI-powered audience targeting and contextual advertising to engage travelers planning trips. The solution also utilized advanced offline measurement to connect digital ads to real-world visits. This approach allowed StackAdapt to help HKTB dramatically reduce cost-per-click by 80% versus the industry benchmark, increase click-through rates by 138%, and achieve a 768% boost in attributed event visits.

Hong Kong Tourism Board